Microfiber cloths are a versatile cleaning tool for any business. And you can turn this humble cleaning supply into a branding opportunity. Use custom colors, unique sizes, and print logos on the microfiber cloth to personalize it.
In this quick guide, we cover the basics of microfiber cloths and different ways you can customize them.
Different Types of Microfiber Cloths & Microfiber Towels
First, let’s take a quick look at the different types of microfiber products on the market.
1. All-Purpose Cleaning Cloths
An all-purpose microfiber cloth is medium-sized, which is approximately 12×18 inches. It’s designed for dusting, spill cleanup, and general cleaning. We mostly recommend these microfiber cloths for cleaning in the kitchen and occasional desk use.
2. Cloths for Screens & Glasses
These microfiber cloths are designed for cleaning sensitive surfaces. They are very small, usually about 6×6 inches. You can use them to clean your TV, laptop, or computer screens. Additionally, many people use them to clean their eyewear.
3. Textured Microfiber Cloths
Textured microfiber cloths have a special weave that increases the surface area. More surface area means higher water absorption. These types of cleaning cloths are ideal for cleaning spills in a restaurant.
4. Polishing Cloths
Microfiber polishing cloths are super soft and have a plush texture. They have a special coral fleece weave that doesn’t scratch the car surface. Learn more about microfiber weaves here.
These cloths are primarily intended for buffing automobile parts. You can also use the cloths for polishing jewelry or silverware.
5. Microfiber Towels
Lastly, we have a whole category of microfiber towels. These towels are made from the same fabric as any other microfiber cloth. However, they are much larger in size and designed for maximum water absorption.
Here is a quick guide to every type of microfiber towel and their size.
4 Ways to Add a Logo on Microfiber Cloths
You can easily add a custom logo, artwork, or text to a microfiber cloth. Just be sure to send the logo in the highest quality and in the right file format. You can ask your art department for details on logo graphics and file types.
1. Print (Dye Sublimation)
However, dye sublimation is a unique printing process. It maintains logo details without damaging the cloth. The final look and feel of the microfiber cloth will vary depending on the surface smoothness.
2. Labels & Tags
Labels are the easiest way to add a logo to a microfiber cloth. A small band gets stitched to the edge. Custom microfiber cloths for cleaning glasses or phone screens don’t use tags. Because the tags can accidentally scratch the glasses during cleaning.
3. Embossed
Embossing creates a raised surface on your microfiber cloth. This technique does not use any colors or ink to print the logos. Instead, the basic shape of your business logo is stamped into the fabric.
4. Embroidery
Embroidery uses a stitching machine to add a logo to custom microfiber cloths. It also results in a raised surface. But unlike embossing, you can add colors to your logos.
A simple customization technique is to use contrasting colors. Say blue for the base microfiber cloth and yellow for the logo.
6 Factors to Consider When Buying Microfiber Cloths
Before you buy custom microfiber cloths, consider the following factors.
1. Always Request Samples
We strongly recommend that you order samples before making a large purchase. Regular product samples have a minimal cost. But custom microfiber cloth samples are different. The manufacturer has to specially make samples with your business logo.
Please note that these samples cost more than the price of the final product, but it’s a necessary cost. You can contact the manufacturer by phone or email and arrange sample runs. Details are always on their website.
2. Towel Weight or GSM
GSM stands for grams per square meter. It is a measure of fabric density. More fabric weight means more material use and higher water absorption.
Brands should always order a few samples from the manufacturer and test for GSM consistency. Two microfiber cloths of the same size should also have the same GSM value. Differences in product GSM are an indication of poor production quality.
3. Understand Fiber Blend Ratios
Microfiber cloths are made from two types of polymers (polyester and polyamide). Most microfiber products use an 80/20 blend. Meaning they contain 80% polyester and 20% nylon.
- 90/10 Microfiber Cloths: Designed for industrial cleaning.
- 80/20 Microfiber Cloths: Suitable for general cleaning tasks.
- 70/30 Microfiber Cloths: Ideal for cleaning sensitive surfaces.
4. Hemming & Edge Stitching
Without edge stitching, microfiber cloths will continuously shed loose fibers. Stitching reinforces the edges and increases product life.
- Ultra Sonic Sealing: A blade vibrating at ultrasonic frequencies cuts and seals the cloth edges.
- Hemmed Edges: Folds excess microfiber cloth on the edges and stitches it shut.
- Overlocked Edges: A strong thread is looped around the edges to prevent fraying.
5. Non-Standard Sizing
A big benefit of getting custom microfiber cloths is sizing freedom. You can get non-standard cloth sizes that are specially designed for specific applications. Typically, microfiber towels and cloths have a square shape.
However, you can get a custom long rectangular microfiber cloth that is more suitable for gym use.
6. Color Fastness Test
Colorfastness is a measure of color fading. Test your custom microfiber cloth samples by giving them a thorough wash. Color fading is least noticeable on black and grey microfiber cloths. Blue and other lighter-colored cloths are easier to check. Look for fading in the middle of the microfiber cloth after washing.
Don’t use bleach on white microfiber towels or cloths, as it can turn them yellow. Color fading is a sign of poor manufacturing. Whereas yellowing microfiber is a sign of poor maintenance.
7. Minimum Order Quantity (MOQs)
Manufacturers have minimum order quantities for products. This is the minimum number of products they can sell while staying profitable. A lower quantity means a higher price per item. So you need to order over a thousand custom microfiber cloths to get a reasonable price.
MOQs can be a good thing. Ordering a large quantity of custom microfiber cloth ensures your business always has plenty of stock.
Conclusion
Custom microfiber cloths are a great way to represent your business. You can add all manner of custom logos, designs, graphics, and artwork on a microfiber cloth. Please note that typically, customers are more interested in microfiber performance and less in custom colors and designs. We recommend sticking to simple customizations that represent your brand, but don’t affect microfiber performance.
Get Custom Microfiber Cloths from Manywell!
Looking for a manufacturer and supplier for high-quality microfiber cloths? Look no further. Manywell is a leader in the cleaning supplies industry. We specialize in microfiber cloths, cleaning towels, scrubbing sponges, and flat mops.
All Manywell products are fully customizable. You can get them in any size, color, or shape you want. Get your brand logos printed on custom microfiber cloths and elevate your business. We also offer significant discounts on large orders. Contact us today!
