Custom microfiber towels are a great way to make your brand stand out. It tells customers that you take great care in designing towels and ensuring quality. But how do you customize a microfiber towel?
In this article, we explain the benefits of customizing microfiber and list the various customization options you can use.
3 Reasons Why Businesses Choose Custom Microfiber Towels
Successful businesses around the world take extra care in customizing their microfiber products. This simple decision allows brands to improve brand reputation and sales.
Here are three reasons why your business should also invest in custom microfiber towels.
1. Brand Differentiation
With customized towels, you’re letting the customers know that your products are special. Your products stand out from the generic and often cheap microfiber towels in the store.
The easiest way to differentiate your towel brand from others is to use custom packaging and branding. Use visually pleasing colors, premium packaging, and add your logo to the edge of your microfiber towels.
2. Better Towel Quality Performance
You can seriously improve the quality of a generic microfiber towel by customizing a few aspects. By changing the fabric blend ratio or increasing the towel GSM weight, you can significantly improve its absorbency.
You can also customize the towel fabric texture to make it softer and scratch-resistant. In this way, you can tailor the microfiber properties to suit your clients’ needs. Custom microfiber cloths and towels are used in the following industries.
- Automotive Care
- Commercial Cleaning
- Hospitality Industry
- Medical Industry
- Food Service Business
- & More.
3. Higher Profit Margins
You can charge more for your microfiber towels if they are different from the competition. The gym and sports industry prefers small but absorbent towels that can fit inside gym bags. Fitness-focused customers also want a darker towel that doesn’t show sweat stains after a workout.
Brands can choose to customize their towels to meet this customer demand. And those businesses then get to charge a price premium for the customization.
- Generic All-Purpose Towels are low-cost, high-volume items.
- Custom Microfiber Towels are low-volume but high-margin items.
What Can You Customize on Microfiber Towels?
Now let’s take a look at all the ways you can customize a microfiber towel and make it unique to your business.
1. Customize Microfiber Towel Material
The very first step in microfiber towel production is the raw microfiber fabric. All microfiber towels are made from a blend of polyester and polyamide fibers. You have two different types of fabric material to choose from.
- 80/20 Blend Microfiber Towels: 80% Polyester and 20% Polyamide
- 70/30 Blend Microfiber Towels: 70% Polyester and 30% Polyamide
Table 1 – Microfiber blend ratio and its impact on towel properties
| Towel Property | 70/30 Microfiber | 80/20 Microfiber | 90/10 Microfiber |
| Absorbency | Very High | High | Medium-Low |
| Softness | High | Medium | Low |
| Durability | Medium | High | Low |
| Cost | Medium | Low | Very Low |
2. Customize Towel GSM Weight
Your next step is to decide on a GSM fabric weight. A high GSM (grams per square meter) microfiber towel uses more material. So it’s heavier, thicker, and more absorbent. But remember, increasing GSM will also increase the material and handling costs.
Depending on your application, a lower GSM towel might be more useful. It’s thinner and easier to handle. Making it ideal for cleaning around corners and tight spots.
Table 2 – Microfiber towel GSM recommendations and best applications.
| GSM Range | Towel Properties | Best Applications |
| 250-300 GSM | Thin, Soft & Low Absorbency | Screen & Glass Cleaning |
| 300-450 GSM | Medium Absorbency & Softness | Kitchen & General Cleaning |
| 450-600 GSM | Luxury Soft Feel & High Absorbency | Facial & Body Care |
| 600+ GSM | Thick, Heavy & Maximum Absorbency | Premium Drying Towels |
3. Customize Towel Weaving Style
Next, you want to control how those fibers are woven into a towel fabric. Weaving enhances the basic properties of the towel and is responsible for the texture of the final product.
There are four microfiber towel weaving options that you can choose.
- Terry Loop Weave: High Absorbency, High Pile, and Medium Softness.
- Waffle Weave: Medium Softness, Medium Absorbency, Low Pile.
- Coral Fleece Weave: Ultra Soft Texture, Highly Absorbent but Very Delicate.
- Suede or Flat Weave: Low Absorbency, High Softness, and Zero Scratch Risk.
4. Use Custom Logo Design and Brand Colors
With the basics decided, it’s time to focus on the visuals. There are so many ways to customize the appearance of a microfiber towel.
- Dye Sublimation: This process allows manufacturers to print on the towel’s surface using ink. The best part is that it doesn’t affect the towel’s texture or absorbency.
- Pantone Colors: Personalize your towels with professional Pantone colors. It’s a unique color that will stay consistent across batches.
- Business Logo: You can embroider your brand logo on the microfiber, print a logo graphic on the surface, or get a quality tag with your brand information.
Note: This is one of the most important steps in customization. Your art department needs to create vivid designs using the right colors and file types. This enables the highest quality print.
Generally, we recommend a minimum 1.5×1.5 inch size for your logos. And a maximum logo size between 8-10 inches for larger towels.
5. Customize Towel Sizes According to Applications
Microfiber towel sizing and edge stitching are the final manufacturing steps. Microfiber towel sizes are determined by their applications. Here are general guidelines for microfiber towels based on applications.
- Small Towel 30x30cm: Glass Cleaning, Car Detailing, Polishing, etc.
- Medium Towel 40×60cm: Kitchen Towels, Bathroom Use, Spill Cleaning, etc.
- Large Towel 60x60cm: Body Care, Hospitality Industry (Hotels/Spa/Resorts), etc.
- X.Large Towel 70x90cm: Beach Towels, Bath Towels, Car Drying Towels, etc.
Remember, towel size will vary depending on your edge stitching technique. Edge or Overlocked Towels are durable, and Edgeless Microfiber Towels are softer.
How to Choose the Right Custom Microfiber Towels for Different Applications?
In this section, we go over some of the most common towel designs. Feel free to build on these designs and customize them to your liking.
1. Automotive Detailing Towels
You need two types of towels for automotive detailing. The difference is that you need one towel (large and thick) for drying. But you need another small and easy-to-use towel for interior detailing. You can use any soft and general-purpose cleaning towel for the interior.
Recommended Car Drying Towel:
- 70/30 Microfiber Blend
- 600-1200 GSM
- Twisted Loop Weave
- Size 60x60cm
- Hemmed Edges
2. General Purpose Cleaning Towels
You can use these towels for home or professional cleaning tasks. Go with medium-sized towels that are easy to handle, durable, and absorbent.
Recommended General Cleaning Towel:
- 80/20 Microfiber Blend
- 300-450 GSM
- Twisted Loop or Waffle Weave
- Size 30x50cm
- Piped or Overlocked Edges
3. Glass & Delicate Surface Towels
We recommend going with a small flat weave towel. You will lose absorbency. But you will also minimize scratches, streaks (water spots), and linting. These towels are also useful for cleaning stainless steel and other polished surfaces.
You can also use a 6×6 inch microfiber cloth for smaller screens and glass surfaces. These same towels can also be used for polishing and buffing jewelry.
Recommended Glass Cleaning Towel:
- 70/30 Microfiber Blend
- 250-350 GSM
- Suede or Flat Weave
- Size 30x30cm
- Ultrasonic Cut Edgeless
4. Personal Care Towels
These towels are used in the hospitality industry. Hotels in particular want ultra-soft and luxurious-feeling towels that align with their business values.
Recommended Personal Cleaning Towel:
- 70/30 Microfiber Blend
- 400-600 GSM
- Twist Loop Weave
- Size 40x60cm (Hand Towel)
- Size 45x90cm (Bath Towel)
- Piped Edges for Durability
How to Choose a Reliable Custom Microfiber Towel Manufacturer?
A suitable microfiber towel factory must deliver on quality and quantity. Meaning they should have state-of-the-art machines to create the towels. And enough machines to meet your order volume.
Here is a simple checklist to help you choose the right microfiber towel supplier.
1. Factory Capability
Look for factories with a high production capacity, quality stitching equipment, and an experienced staff. Factories with a large floor space shine in this sector. You can verify this by scheduling an in-person visit to the factory.
Alternatively, you can request a virtual factory tour on a live video call.
2. OEM Services & Ability
OEM or Original Equipment Manufacturing involves outsourcing the manufacturing to a factory. While the factory produces the microfiber towels, it doesn’t claim ownership of the design, colors, or branding.
It involves custom sizes, colors, packaging, and other basic personalization services. Anything you would need to make the towels your own.
3. Early Sample Testing
Remember to always request samples before committing to a larger order. You can then test these sample towels by weighing them, washing them, and examining them for linting. All new towels shed lint. So you should first wash them in cold water a few times before you start testing.
Test for the following metrics.
- GSM Accuracy
- Towel Absorbency
- Color Fastness (Fading After Washing)
- Lint Testing
4. Business Certifications
Here are a handful of certifications that can help you narrow down a reliable microfiber supplier.
- ISO9001: Given to a company with excellent production planning and quality control systems
- OEKO-TEX: Ensures no harmful substances were present during the manufacturing of microfiber towels.
- BSCI: The company is committed to using ethical business practices while making microfiber towels.
- GRS/RCS: The microfiber towel contains some portion of recycled polyester or polyamide fibers.
Conclusion
Not all microfiber towels are made equal. There are a dozen different ways to customize your microfiber products. And by combining these different types, you can create a unique microfiber towel that stands out. Whether you use Pantone colors, soft weaving, or dye sublimation. The result should be a quality towel that customers are willing to pay a little extra to buy.
Get Custom Microfiber Cloths, Towels & Mops from Manywell!
Manywell is an expert in microfiber towel manufacturing. We have a massive 13,000 square meter factory with over 150 employees. We specialize in microfiber towels, cleaning cloths, and flat mops.
All Manywell products are 100% fully customizable and OEM compatible. Take advantage of our flexible MOQ (minimum order quantities) and early sample service. Contact Us Today!
